WE SEEK TO RESTORE BEAUTY TO ITS RIGHTFUL PLACE AS PLAYFUL, FUN, AND INCLUSIVE FOR ALL WOMEN. WE BELIEVE LOOKING YOUR BEST INSPIRES INFLUENCE, GOOD HUMOR, BETTER LIVING AND GREAT STORIES. WE CLAIM SEXY AS A LIFE FORCE THAT KNOWS NO AGE. WE KNOW GOOD HAIR CAN CHANGE YOUR MOOD, YOUR DAY, YOUR CONFIDENCE-AND POSSIBLY THE COURSE OF HISTORY (ASK CLEOPATRA).