Bridal Shops The Priscilla legacy began in 1945 when fashion designer Priscilla Kidder opened the Bride's Shop on Newbury Street in Boston, Massachusetts. Known for her unique, handmade wedding gowns, Priscilla catapulted to the national spotlight when she designed gowns for the daughters of President Johnson and President Nixon. Her designs also garnered international fame and distinction when she designed exquisite bridesmaid gowns for Grace Kelly's nuptials to Prince Rainier of Monaco in 1956. Priscilla's unique, handcrafted designs have stood the test of time and allowed the company to grow to 15 signature salons and select specialty boutiques nationwide. The Priscilla of Boston group has expanded to include a collection of top designer brands so that every bride can find the perfect wedding dress.